Easy steps to help your site rank and attract more local traffic
You don’t need to be an expert to make your website search-friendly. With just a few key on-page tweaks, you can help Google—and your customers—understand what your site offers. Here’s a beginner-friendly checklist that covers the basics.
1. Write Clear Title Tags
This is the clickable title that shows up in search results.
- Keep it under 60 characters
- Include your most important keyword
- Make it specific (e.g. “Affordable Bakery in Pune Sweet Crumbs”)
2. Use Strong Meta Descriptions
These don’t affect rankings directly but help you get more clicks.
- Stay under 155 characters
- Highlight your value or offer
- Include a call to action (“Book online today”)
3. Use One H1 Heading Per Page
That’s your main page title, usually visible at the top.
- Make it descriptive
- Use a keyword naturally
- Don’t repeat your title tag word-for-word—add value
4. Structure with Subheadings (H2, H3…)
Break up your content with clear section titles.
- Helps both readers and search engines scan your page
- Use relevant keywords where it makes sense
- Don’t overdo it—clarity is the goal
5. Include Keywords Naturally
Pick one main keyword per page and use it in:
- Title tag, H1, and first paragraph
- URL (if possible)
- Image alt text and a few times in body text
But avoid keyword stuffing—write like a human.
6. Add Image Alt Text
This tells Google (and screen readers) what your images are about.
- Be descriptive, not spammy
- Mention the subject of the image (“Chocolate cake with sprinkles”)
- Help your site show up in image search too
7. Keep URLs Clean and Simple
Good: yourwebsite.com/blueberry-muffins
Bad: yourwebsite.com/page.php?id=8271&ref=seo
Use dashes, not underscores, and include the keyword if relevant.
8. Internal Linking
Link to other pages on your site where it feels helpful.
- Example: “Learn more on our [About Us] page”
- Helps with SEO and keeps visitors exploring
9. Mobile-Friendly Design
Your site should look great and load fast on phones.
- Use a responsive layout
- Avoid pop-ups that block content
- Test it using Google’s Mobile-Friendly Test
10. Speed and Performance
A slow site hurts SEO and user experience.
- Compress images
- Avoid too many plugins
- Use tools like PageSpeed Insights to check your performance
Final Tip
SEO isn’t about tricks—it’s about making your site easy to understand, fast to load, and useful to real people.
Want a tailored audit or help optimizing these steps for your business? Upantaz Digital is here to walk beside you.