Client Background:
HEMP HOP is a new-age mineral water brand focused on health-conscious consumers. Their product lineup includes naturally sourced bottled water infused with essential minerals, aimed at people who care about hydration, wellness, and clean living.
Challenge:
Being a newly launched brand, HEMP HOP needed a website that would not only introduce their product but also help build brand trust in a highly competitive market. Their main challenges included: lack of product awareness, no online presence, and no system to manage inquiries from distributors or retailers. The brand also wanted to educate customers about the benefits of mineral water in a simple, accessible way.
Our Solution:
We created a fresh and informative website using Drupal CMS to give the HEMP HOP team flexibility in managing their content. The design was kept modern and clean, with strong visuals of their product and a focus on clear messaging around purity and wellness.
We added sections for:
- Product details and benefits
- A distributor inquiry form
- Customer testimonials
- Blog to share health tips and hydration facts
The mobile version was fully responsive, ensuring users had a smooth experience across devices. We also implemented an easy-to-manage backend so the client could update content, add blog posts, and manage inquiries without technical help.
Results:
- Visitors stayed longer on the site due to better layout and engaging content
- Inquiries from retailers and distributors increased by 65% within the first two months
- The brand gained better visibility through organic search
- The team successfully launched their first social media campaign linked to the site
Technology Used:
- Drupal CMS
- HTML5 & CSS3
- Javascript & jQuery
- MySQL (Database)
Client Feedback:
“We’re a product-driven brand, but Upantaz made us look like a well-established company online. The website is easy to use, clean, and it helped us get serious leads from distributors right after launch.”