Client Background:
FIGGY PLUM is a growing cloud kitchen brand that offers a wide variety of homemade-style meals through online food delivery platforms. With no physical dine-in space, their entire business depends on digital presence, food ordering efficiency, and customer engagement through online channels.
Challenge:
As a fully online food service, FIGGY PLUM needed a strong web platform to manage orders, display their menu, and provide a seamless customer experience. Before partnering with us, they relied only on third-party delivery apps, which limited their brand identity and direct customer communication. They wanted to have their own ordering website to reduce dependency and build brand loyalty.
Our Solution:
We built a custom web application focused on speed, simplicity, and clarity. Using Angular for the frontend and CodeIgniter with REST API for the backend, we developed a user-friendly platform where customers could browse menus, place orders, and even save their preferences for future visits.
The design was lightweight, mobile-friendly, and reflected the warmth and freshness of the brand. We also created a content system to showcase chef recommendations, new items, and special deals.
Key features included:
- Interactive menu with filters and categories
- Quick order and checkout flow
- Customer feedback collection
- Basic order tracking dashboard
Results:
- Customers started placing orders directly through the website, reducing reliance on aggregator platforms
- FIGGY PLUM retained more customer data for remarketing and loyalty offers
- Load time improved dramatically with Angular’s performance
- Repeat order rates increased by 40% in the first quarter
Technology Used:
- Angular (Frontend)
- CodeIgniter (Backend with REST API)
- HTML5, CSS3, Javascript, Typescript
Client Feedback:
“We always focused on food, not tech. Upantaz helped us take control of our brand online. The ordering system is fast, easy, and it’s already saving us money and giving us direct access to our customers.”